Finance

How is AI applied in Finance?

Forecasting
Lead Scoring
Client Segmentation

Forecasting

Description of the problem:
Predict key sales and marketing performance indicators and assess sensitivity through scenario-based analysis.

Benefits of a ML solution:

Highly Accurate Forecasting
Short and Long-term Forecasts
Extract Deep Insights with Segmentation

Lead Scoring

Description of the problem:
Automatically determine the Customer Lifetime Value of newly qualified leads.

Benefits of a ML solution:

Holistic view on leads : Demographic, Psychographic, and Transactional data are taken into account
Scores can be “explained” by the machine learning model
Highly Accurate

Client Segmentation

Description of the problem:
Given your business objective, identify the most valuable cohort of low-churn clients.

Benefits of a ML solution:

Focus sales operations on high-value, low-churn clients
Update the model and get segmentations aligned with current business objectives
Flesh out each segment with rich attributes describing your clients

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Download the report of our research into – The State of AI in Irish Software Companies by Gemmo AI.